Services

Proofreading

A final check of content—big or small—to make sure grammar and punctuation are correct; to ensure clarity and coherency throughout; and to confirm that all content aligns with the content conventions of a company.

 

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Full content audit

A full audit of your content ensures everything you have created and are sharing with your customer base is aligned.

This may include:

• ​Policies and procedures.

• Publicity material.

• Marketing collateral.

• Product catalogues.

• Templates.

• Proposals.

A full content audit is something that should be completed by an organisation regularly, depending on the amount of content an organisation creates. Things change in your organisation as time progresses, and whilst your content from a year ago may still be great, there may be inconsistencies between that content and what was published a week ago.

A full content audit ensures all content is aligned in tone, messaging, facts and figures, and brand standards.

 

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Editing

Refining content beyond correcting surface level mistakes, focusing instead on structure, flow, messaging, and the strength of the argument or narrative. It can involve reshaping and rephrasing content, tightening language, and ensuring the piece aligns with an organisation's brand and tone.

 

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Written content creation

Writing whatever content you may need.

Utilising varying levels of interviews and research to produce original, tailored text that communicates your desired message for your specific audience.

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Interviewing

Conducting structured and conversational discussions to gather insights, stories, expertise, or first-hand experiences. This information can then be utilised to create video, audio, or written content.

 

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Marketing plans

Creating the strategic blueprint that outlines how a business or brand will reach, engage, and convert its target audience. It can involve market research, defining objectives, identifying key messages, and selecting effective channels, ultimately producing a clear, actionable roadmap and timeline.

 

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Social media plans

Delivering a structured strategy that defines how a business or brand will communicate, engage, and grow its presence over social media. The plan will include defining goals, audiences, content themes and formats, posting schedules, and engagement tactics.