Frequently asked questions
Get the answers to frequently asked questions,
or reach out to me directly if you don't find your answer here.
How much do your services cost?
I split my services into three categories:
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Proofreading and editing.
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Content creation.
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Marketing consultation.
Proofreading and editing is my favourite service, and the one most popular with my clients. As such, I price this very reasonably. The price may be per hour or per word, depending on the length or complexity of the content.
There are also different levels of proofreading and editing: a simple proofread is checking content for general grammar, syntax, and coherence, whereas a more advanced proofread and edit can involve fact checking and suggested revisions.
I do offer bulk discounts if there are large quantities of content, for example, a whole website audit.
When you submit an enquiry regarding proofreading and editing, I will send a form for you to complete that gives me a better idea of the task which then allows me to quote accordingly.
Content creation is a little more complicated. It can range from a single 500-word blog to an hour interview with a client and then the creation of case studies and client stories.
Content creation may therefore be priced per hour, per piece of content, or per project.
When you submit an enquiry, I will ask the relevant questions to ascertain exactly what you need and we can discuss price from there.
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Marketing consultation gets even broader. This varies from working independently to working in collaboration with you depending on your requirements. It may include creating a social media plan, a content creation and publication plan, lead nurturing strategies, or email campaigns.
This is often a longer-term relationship that builds the presence and success of an individual or organisation over time.​​​​​​
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But you didn't actually say how much anything costs?
You’re right, I didn’t. It’s impossible to quote a single price right now. But rest assured, I am reasonably priced in the market, and am very open to discussing costs that align with the requirements of all parties involved.
Why do I need human content creation when AI is available?
AI has definitely made content creation so much easier and, amazingly, more accessible than it used to be. Once only those with a keen eye for words and a honed skill to write could create the perfect content. Now, anyone can create something great.
But with that comes issues: AI has very common traits that it uses and people are identifying within a few seconds what content has been created by AI and what has been created by a human.
The prevalence of AI has made human content even more valuable, and most importantly, more trustworthy.
Therefore, the best content is made from a mixture of AI and a human-in-the-loop. You need that human involvement to ensure your content stands out.
Why do I need a human proofreader when AI is available?
AI is great as a support for proofreading, but it can’t be the final point of quality check. It can miss grammatical errors, double spaces, sentences that just don’t sound quite right, and obvious factual errors. Therefore, all content, whether created by a human or by AI, needs a final human proofread.
Besides, we all know AI gets things wrong, outright denies it got anything wrong, and then refuses to apologise when you prove it wrong; kind of like the worst people in the office to work with.
Do a few little mistakes really matter?
If you are asking this, then the answer for you is probably no. But it is not ‘no’ for everyone else.
How you present yourself and your organisation matters, and this includes every piece of written word—titles and single sentences, signs and advertisements, and emails and websites—that is published and publicised to your prospects, customers, and clients. Presenting content that is consistent and reliably accurate presents a company that cares about every aspect of their business.
Do I need a subject matter expert (SME) to assist with my editing and content needs?
To elaborate on this question, should you be working with an SME to ensure they know your content, business, and services as well as you do?
Not necessarily.
You and your team are the subject matter experts for your business, and I am the subject matter expert for what I do. If I am not privileged to already have knowledge on the industry you are in, then I will ask the right questions in our journey of working together and conduct the necessary research to ensure your content remains perfectly aligned with your business.
